The Dog Gimmick

The tv advertisers of meds with dire side effects often resort to one gimmick now, simple-mindedly using dogs or puppies as props to sell their wares and offset the innumerable small print and voiceover warnings.

update: Subaru has done a commercial which just features dogs.

A non-smoking aid found its own animal–the turkey–to advertise with entirely. That is, a cute animated (goin’ cold) turkey.

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