Purex /Cashmere probably wanted to emphasize the softness of their toilet paper, but using an intimate love song “Sometimes When We Touch” will add a truly bizarre/kinky twist for users of the product.
To say nothing of the consequences of reverse association/transfer. Forever now, fans of Dan Hill and those that hear his song in the future will forever associate him and his song with ‘the go’. At any future concerts, the performer might have rolls of Purex thrown at him. Oh well, at least, they will be soft missiles.
Speaking personally, I’m not sure I would have sold out for such a messy, weird legacy.